Introduction   Vodafone is one of the biggest telecommunication companies in the world that offer mobile and broadbands offer. It has got more than 100 stores across the country which has got a partnership with TPG Telecom.  Product Awareness From the business initiation to the present context, Vodafone is focusing on providing the needs of the customer. To show that they care for their customer and value their needs, Vodafone has been successful to create awareness of its product among its customers. They have various ways to make aware of the product. Firstly, Vodafone has provided a live chat service to the customer who visits the website. Anyone who got doubts about the product and service while visiting the website can straight away jump into the live chat and can ask the question they like. On the website, they provide the different ways of getting help as well such as heading to the store, calling the care team i.e., 1555 and directions to go to the store and so on. ...