Promotion Strategy

Introduction 

Vodafone is one of the biggest telecommunication companies in the world that offer mobile and broadbands offer. It has got more than 100 stores across the country which has got a partnership with TPG Telecom. 

Product Awareness

From the business initiation to the present context, Vodafone is focusing on providing the needs of the customer. To show that they care for their customer and value their needs, Vodafone has been successful to create awareness of its product among its customers. They have various ways to make aware of the product. Firstly, Vodafone has provided a live chat service to the customer who visits the website. Anyone who got doubts about the product and service while visiting the website can straight away jump into the live chat and can ask the question they like. On the website, they provide the different ways of getting help as well such as heading to the store, calling the care team i.e., 1555 and directions to go to the store and so on.  When people visit the store, they can see different information on X-Frame, A-frame, digital screen and on the stand board. They provide books for the information when they are in store so they can study it. Vodafone also provides paid training to its employees so that they can provide awareness of the product to the customer who walks into the store.  

Products trial for Vodafone Customers and the product information

For handset devices, every store must have the demo devices fitted in front of the store.  So, every time customer visits the store, they can have a look at the phone and can take the experience of how it will be for them to take that device. Apart from handset device, other products such as NBN internet and network service, Vodafone provide 30 days network satisfaction guarantee. So, when customers sign into the eligible products and do not like the service within a month, they can cancel it with no charge. However, they will be charged for usage service. This can reveal that the customer can still try the products and change their mind within a month if they do not like them.

This company create a posture for X-Frame and A-frame and display them in front of the store so that the people walking through the store can find out the products information at a glance. Apart from that, they have digital screens to show the products and promotions. Every retail store has the Head Office who create the planogram for the store and the store manager is responsible to follow that planogram where Vodafone make sure that they can provide every product information on the store. Besides this, they advertise on different social media platforms so that people can also notice the product information. They do have the online website, www.vodafone.com.au, where everyone can visit and explore the product information, policy, and the Vodafone world. Apart from this, they do have live chat as well on the same website where you can ask any question with them to know about the information and also, they have a care team which can be available via the call 1555.

Gratitude towards Customer

Being an international company and running for 16 years, it is very important to look for customers and make them happy as well. To retain the customer, Vodafone applied different strategies, so that they got their profit for business and customers also feels that they were being values by Vodafone. Currently, Vodafone is providing NBA offers to its existing customer where the customer can get a discount on their plan if they upgrade to a new service. Not only that, but Vodafone has also provided the right to customers to buy more than one phone and can be paid in instalment if they are eligible with terms and conditions applied.

Vodafone is using a promotion strategy to entice the customer to buy more and use their product frequently. The first one is Bundle and Save. If a customer adds another service to his/her account with the same billing details, then Vodafone provides a 5% discount on both of the services. Likewise, if they increase the number of services to their account then Vodafone provides a +5% discount to all the services up to 20%. Providing that the customer has an equipment limit, Vodafone allows the customer to buy more than 1 device and accessories at the same time with T&C apply. Vodafone uses social media promotion, point-of-sale promotion and end-cap marketing, customer referral incentive program, branded promotional gifts and after-sale customer surveys.